---
title: Campaigns overview
description: Build, schedule, automate, and monitor outbound voice campaigns.
---

A campaign connects an agent, contacts, outbound numbers, schedule, retry policy, and optional follow-up automation.

## Campaign setup

| Area | Options |
| --- | --- |
| Audience | Uploaded file, Google Sheet sync, or continuous contact stream |
| Calling identity | One number or up to 10 numbers |
| Rotation | Smart, round robin, or sequential |
| Timing | Start date/time, timezone, call window, cooldown, max days |
| Attempts | Retry count, daily attempt limit, no-answer handling |
| Throughput | Concurrency and safety thresholds |
| Opening | Agent greeting or campaign-specific first line |
| Follow-up | AI follow-up, SMS, WhatsApp template/media, escalation |

## Campaign lifecycle

`draft` → `scheduled` → `active` ⇄ `paused` → `completed`

A draft has not started. A scheduled campaign is waiting for its configured time. Active campaigns may place calls. Pausing stops new attempts without deleting progress. Completed means the campaign has no remaining eligible work.

## Audience modes

- **File upload** creates a fixed audience from a CSV or spreadsheet.
- **Google Sheets** synchronizes rows from a public sheet using mapped columns.
- **Contact stream** continuously admits matching Contacts. Stream filters can target sources such as Meta Ads, IndiaMART, or CRM webhook.

Use a small test audience before enabling high concurrency or automated messaging.